How did we start?
LOST INK was born in March 2014 in West London, when a group of entrepreneurs decided to create a new fashion story – a story that brings together the high street and the boutique.
The vision of LOST INK is to offer unique pieces to our customers so they can express themselves without spending a fortune.
What inspires us?
As a London brand, we embrace the British fashion Heritage but with a modern edge. Our designers take inspiration from the city’s eclectic street style from Camden to Soho, Portobello Road to Carnaby Street. Whilst the latest trends play a crucial role in developing our collections; maintaining the brand’s personality is always at the centre – every piece of the range speaks for itself!
LOST INK is ‘affordable chic’ with an exclusive choice of fabrics and strong focus on detail.
Our aspiring team came together from leading high street players in the UK to combine their innovative talents and create collections that shine confidence, direction and excitement, season after season. We share a mind-set that fashion should be personal and affordable.
Who is our girl?
The LOST INK girl is modern, independent and loves to express herself. She can be urban or glam, feminine or edgy, a bit brave or even a little reserved but she is always willing to explore her personal style.