About us

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How did we start?

LOST INK was born in March 2014 in West London, when a group of entrepreneurs decided to create a new fashion story – a story that brings together the high street and the boutique.

The vision of LOST INK is to offer unique pieces to our customers so they can express themselves without spending a fortune.

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What inspires us?

As a London brand, we embrace the British fashion Heritage but with a modern edge. Our designers take inspiration from the city’s eclectic street style from Camden to Soho, Portobello Road to Carnaby Street. Whilst the latest trends play a crucial role in developing our collections; maintaining the brand’s personality is always at the centre – every piece of the range speaks for itself!

LOST INK is ‘affordable chic’ with an exclusive choice of fabrics and strong focus on detail.

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